What We Establish In All Brand Strategies

When working with us on branding, we start our process by having you complete a thorough questionnaire about your brand story, goals, likes and dislikes. We then compile that information into what we call “brand guidelines” where we pinpoint:

1. A brand story that humanizes the brand and communicates who they are and what they do.

2. Identified brand goals to ensure that both we as designers and the brand are on the same page.

3. A set of brand values or descriptors for the brand where all communications, actions, and goals align.

4. An established point of difference that ensures the brand stands out in the crowd.

5. A mission statement defining the brand’s business, its objectives, and how it will reach these objectives.

6. A vision statement detailing where the brand aspires to go.

7. An identified brand archetype that serves as a representation of a brand as a persona based on 12 key human desires and values.

8. A mood board serving as a visual representation of the brand’s design style.

We establish who you are in a way that you and your target audience can easily identify and understand. Communication is the most important factor in any strategy!