8 Branding Stats You Should Know

Branding is about way more than just a pretty face…🫣By implementing a strategy, using consistent branding, and being intentional about the user experience you can significantly increase brand awareness and revenue, resulting in a huge ROI for your business!

Here are 8 branding stats you should know:

1. Using a signature color palette can increase brand recognition by 80%. -Forbes

2. Consistent branding can increase revenue by 33%. -Marcom

3. Gen Zers use Instagram to research a brand while Boomers use Google. - Exploding Topics

4. 80% of consumers value the experience as much as the product or service. -Finances Online

5. 42% of consumers walk away from brands because of frustrations. -Accenture

6. On average, 5 to 7 brand impressions are necessary before someone will remember your brand. - Pam Moore

7. 64% of consumers form brand loyalty because of shared values. - Harvard Business Review

8. 87% of marketers claim that video has helped increase traffic to their sites. -Wyzowl