Mōv Aesthetics
BOULDER, CO MEDSPA
WHERE SCIENCE MEETS SOUL
CARE RUNS DEEPER THAN THE SKIN
BEHIND MAKING THE MŌV BRAND, ON BRAND.
Mōv Aesthetics
Ashley and Brittany built something that feels exactly like Boulder. Calm, grounded, and quietly confident. When they rebranded and launched Mōv Aesthetics, they needed a brand identity and social presence that matched the vision they had for the practice, and we were honored to help bring it to life.
We designed the logo and brand assets from the ground up, then got to work building out their Instagram. Mōv offers a comprehensive range of services, lash, brows, injectables, and lasers, and our job was to make sure the content reflected both the breadth of what they do and the feeling of being there. Their community is one that hikes on weekends, values the outdoors, and cares deeply about how they feel in their own skin. We leaned into that. Natural light, open landscapes, the Flatirons in the background. The kind of content that feels like a deep breath.
BALANCING BEAUTY, WELLNESS, & YOU
COLLABORATION OVERVIEW
CREATIVE DIRECTION + SHOOT PLANNING
SOCIAL MEDIA DESIGN + CREATIVE
SOCIAL MEDIA MANAGEMENT + CONSULTING
BRAND DESIGN + STRATEGY
EMAIL MARKETING
SOCIAL MEDIA MANAGEMENT
WEBSITE STRATEGY + DESIGN
CREATIVE DIRECTION
Fruit Stand Photoshoot
Beauty is becoming more sensory. The most interesting brands right now aren't just showing you a product, they're making you feel something before you even book an appointment.
We took Sona to Newcastle Fruit and Produce, right down the street from the practice, and built an entire shoot around the idea that the things you put in and on your body are connected. Citrus in your vitamin C serum. A syringe of filler the size of one blueberry. The texture difference between two oranges showing you exactly what tox does to skin at rest. A dermaplane gliding across a peach the way it glides across peach fuzz on skin.
It's playful and it's intentional and that's kind of the whole point. You don't have to be clinical to be credible. You don't have to be heavy-handed about wellness to talk about it. This is content for a community that already knows Sona is right down the street, and for a new audience that's just now finding her.
SOCIAL MEDIA CONTENT CREATION
Working with Traci and Sam has been wonderful. They did a fabulous job with our content, helping us build our brand voice and presence on Instagram. They not only created beautiful, consistent content but also organized content days that made the process so smooth. We’d highly recommend them to anyone looking to grow their social media.
DR. BRITTANY COLLINS | CO-FOUNDER OF MŌV AESTHETICS
SOCIAL MEDIA CONTENT CREATION
INSTAGRAM STORY STRATEGY + DESIGN
